Analytics in Politics and Supply Chain. How Pollsters and Corporations Are Getting It Wrong.

By November 13, 2016

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The pollsters taking the pulse of the country on their political leanings before the election got it wrong, which makes us think about how companies are often getting the data in their supply chains wrong, and predict the wrong outcomes. In this podcast episode Alison and Lora discuss how to incorporate social media, unstructured data, and customer sentiment into supply chain operations. Listen in for a perspective on why these important cues get overlooked and how to fix it.

Straight Talk With Supply Chain Insights – Podcast episode #196

 

Author Lora cecere

Lora Cecere is the Founder of Supply Chain Insights. The research firm Supply Chain Insights is paving new directions in building thought-leading supply chain research. She is also the author of enterprise software blog “Supply Chain Shaman. The blog focuses on the use of enterprise applications to drive supply chain excellence. Her book, Bricks Matter, will be published in August 2012. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage. Current research topics include the digital consumer, supply chain sensing, demand shaping and revenue management, market-driven value networks, accelerating innovation through open design networks, the evolution of predictive analytics, emerging business intelligence solutions, and technologies to improve safe and secure product delivery. She comes to the stage with over forty years of diverse supply chain experience. She has spent nine years as an industry analyst with Gartner Group, AMR Research, Altimeter Group and is now the founder of her own firm Supply Chain Insights. Prior to becoming a supply chain analyst she spent fifteen years as a leader in the building of supply chain software at Manugistics and Descartes Systems Group, and twenty years as a supply chain practitioner at Procter & Gamble, Kraft/General Foods, Clorox, and Dreyers Grand Ice Cream (now a division of Nestle).

More posts by Lora cecere
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