Transforming Consumer Value Chains: Navigating the Power Shift to the Shopper

There is a shift coming for retailers and CPG companies as a shift in shopper behavior.  The companies that empower supply chains to change with this shift in buyer behavior and how to reach them are more successful.  In this podcast Lora Cecere, Founder of Supply Chain Insights, is interviewed by Alison Crawford, Director of Marketing, about her blog post, and how business models and companies are shifting to stay competitive.  You’ll hear about the phases of business, and how each business model will impact the shoppers.

Straight Talk With Supply Chain Insights – Podcast episode #168