A Focus on the Voice of the Customer Drives Success with Mark Hersh of The Clorox Company

By August 18, 2016

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A Focus on the Voice of the Customer Drives Success with Mark Hersh, Director of Supply Chain Strategy at The Clorox Company

In this podcast episode Mark Hersh, from The Clorox Company, a recent award  winner of the Supply Chains to Admire analysis for 2016, reflects on his journey to drive supply chain excellence. Join this session to hear how Mark thinks Clorox drove improvement and outperformed the peer group. In the interview Mark states that the success is due to four factors: consistency of direction, analyzing the voice of the customer, building supply chain talent and clarity in supply chain segmentation.

Straight Talk With Supply Chain Insights – Podcast episode #192


Author Lora cecere

Lora Cecere is the Founder of Supply Chain Insights. The research firm Supply Chain Insights is paving new directions in building thought-leading supply chain research. She is also the author of enterprise software blog “Supply Chain Shaman. The blog focuses on the use of enterprise applications to drive supply chain excellence. Her book, Bricks Matter, will be published in August 2012. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage. Current research topics include the digital consumer, supply chain sensing, demand shaping and revenue management, market-driven value networks, accelerating innovation through open design networks, the evolution of predictive analytics, emerging business intelligence solutions, and technologies to improve safe and secure product delivery. She comes to the stage with over forty years of diverse supply chain experience. She has spent nine years as an industry analyst with Gartner Group, AMR Research, Altimeter Group and is now the founder of her own firm Supply Chain Insights. Prior to becoming a supply chain analyst she spent fifteen years as a leader in the building of supply chain software at Manugistics and Descartes Systems Group, and twenty years as a supply chain practitioner at Procter & Gamble, Kraft/General Foods, Clorox, and Dreyers Grand Ice Cream (now a division of Nestle).

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