Forecast and Demand Planning Benchmarking with Robert Byrne of Terra Technology

By December 4, 2015

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Rob Byrne, CEO and Co-Founder of Terra Technology, discusses forecasting, demand sensing, and the planning benchmarking work he’s done showing how complexity is growing with industries.  He found that the bottom 50% of items were only 1% of sales. He also looked at Europe versus the United States and found 2.5 times the complexity.  He would recommend reviewing your new product introductions and determining the cost of doing this versus a 0% chance of success.  You have about a one-in-a-thousand chance of a new product becoming an “A item.”

Straight Talk With Supply Chain Insights – Podcast episode #159

Author Lora cecere

Lora Cecere is the Founder of Supply Chain Insights. The research firm Supply Chain Insights is paving new directions in building thought-leading supply chain research. She is also the author of enterprise software blog “Supply Chain Shaman. The blog focuses on the use of enterprise applications to drive supply chain excellence. Her book, Bricks Matter, will be published in August 2012. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage. Current research topics include the digital consumer, supply chain sensing, demand shaping and revenue management, market-driven value networks, accelerating innovation through open design networks, the evolution of predictive analytics, emerging business intelligence solutions, and technologies to improve safe and secure product delivery. She comes to the stage with over forty years of diverse supply chain experience. She has spent nine years as an industry analyst with Gartner Group, AMR Research, Altimeter Group and is now the founder of her own firm Supply Chain Insights. Prior to becoming a supply chain analyst she spent fifteen years as a leader in the building of supply chain software at Manugistics and Descartes Systems Group, and twenty years as a supply chain practitioner at Procter & Gamble, Kraft/General Foods, Clorox, and Dreyers Grand Ice Cream (now a division of Nestle).

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