new product failures

Forecast and Demand Planning Benchmarking with Robert Byrne of Terra Technology

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Rob Byrne, CEO and Co-Founder of Terra Technology, discusses forecasting, demand sensing, and the planning benchmarking work he’s done showing how complexity is growing with industries.  He found that the bottom 50% of items were only 1% of sales. He also looked at Europe versus the United States and found 2.5 times the complexity.  He would recommend reviewing your new product introductions and determining the cost of doing this versus a 0% chance of success.  You have about a one-in-a-thousand chance of a new product becoming an “A item.” Straight Talk With Supply Chain Insights – Podcast episode #159

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