The Covid-19 pandemic tested the concept of the global supply chain. While prior risk management disruptions happened and then established a new normal, in the COVID-19 pandemic, the only normal is constant change. Leaders experienced unprecedented demand and supply variability riding the waves of disruption after disruption. This report is based on qualitative and quantitative research to understand which companies performed the best during the pandemic and why.


To gain insights to the drivers of agility and resilience during the pandemic.
Hypothesis. Companies using market data and outside-in processes outperformed their peer group.

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