- Survey Details: The research for this report was conducted from May 19, 2014 – January 16, 2015. It is based on online surveys conducted among Manufacturers, Retailers, Wholesalers / Distributors / Co-operatives and Third Party Logistics Providers who have a basic familiarity (rated 2-5 on a 5-point scale) with “big data” (n=179).
- Objective: To understand how supply chain leaders are thinking about and building capabilities to harness big data. “Big data” is defined as “extremely large data sets that enable companies to sense, analyze and better respond to market changes.”
- Highlight: Eighteen percent of respondents reported having a big data initiative already, with another 25% planning to get one, within 3 years on average. For those with a big data initiative, some of the primary areas of focus are on the mining of unstructured data and the use of the Internet of Things (streaming data), though these areas are also lower performing.