Tag

segmentation

Analytics in Politics and Supply Chain. How Pollsters and Corporations Are Getting It Wrong.

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The pollsters taking the pulse of the country on their political leanings before the election got it wrong, which makes us think about how companies are often getting the data in their supply chains wrong, and predict the wrong outcomes. In this podcast episode Alison and Lora discuss how to incorporate social media, unstructured data, and customer sentiment into supply chain operations. Listen in for a perspective on why these important cues get overlooked and how to fix it. Straight Talk With Supply Chain Insights – Podcast episode #196  

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Customer Centricity – What Is It and How Do You Get There?

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Customer centricity is a an old concept with new life. Organizations around the world have committed to a customer centric strategy, but few have defined it and fewer know how to analyze their results.  In this podcast, Lora and Alison discuss the different ways to structure a customer centric supply chain and how to interpret metrics to continue to align to that strategy. Straight Talk With Supply Chain Insights – Podcast episode #195

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