- Report Details: The quantitative research for this report was conducted via an online survey from April 4 – May 26, 2017. Surveys were conducted among manufacturers who use and are familiar with downstream data (n=55).
- Objective: To understand how companies are using specific types of downstream data and how it shapes business outcomes.
- Highlight: There is untapped opportunity in the use of point-of-sale data — it will differentiate leaders from laggards by improving on-shelf availability and lowering the levels of inventory write-offs. The barriers lie with change management issues involved with process redesign.