Supply Chain Insights – The Research Difference

By February 17, 2014Uncategorized

This month, Supply Chain Insights is two years old. We are no longer a start-up. We are small, and growing, and remain committed to serving the supply chain leader with research. We have survived the first two years. It is time to renew our commitment. It is our goal to redefine the analyst model to be more actionable, available and hard-hitting. The way we do it is very different. So much so, that many times customers will ask us how we make money and how we can give the research away. It is simple, we are redefining the analyst model one report at a time.

Let me explain. The term research is used by many companies. Many times it is over-used and even abused. To understand the research difference, let’s start with the basics. It is a discussion of inputs, research methodologies and outputs. Simplistically, we see that there are four research models. Here we explain the difference. The more that we develop the model, the more that we remain convinced it is the right one. What do you think? We would love your feedback.

(click the table for a larger view)

Research Difference of Supply Chain Insights' Method


Author Lora cecere

Lora Cecere is the Founder of Supply Chain Insights. The research firm Supply Chain Insights is paving new directions in building thought-leading supply chain research. She is also the author of enterprise software blog “Supply Chain Shaman. The blog focuses on the use of enterprise applications to drive supply chain excellence. Her book, Bricks Matter, will be published in August 2012. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage. Current research topics include the digital consumer, supply chain sensing, demand shaping and revenue management, market-driven value networks, accelerating innovation through open design networks, the evolution of predictive analytics, emerging business intelligence solutions, and technologies to improve safe and secure product delivery. She comes to the stage with over forty years of diverse supply chain experience. She has spent nine years as an industry analyst with Gartner Group, AMR Research, Altimeter Group and is now the founder of her own firm Supply Chain Insights. Prior to becoming a supply chain analyst she spent fifteen years as a leader in the building of supply chain software at Manugistics and Descartes Systems Group, and twenty years as a supply chain practitioner at Procter & Gamble, Kraft/General Foods, Clorox, and Dreyers Grand Ice Cream (now a division of Nestle).

More posts by Lora cecere

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