The Evolution of Forecasting Programs with Robert Byrne of Terra Technology

By devsupplyinsights | November 26th, 2013

Robert Byrne CEO of Terra Technology is our guest on this episode of Straight Talk With Supply Chain Insights. Lora Cecere, Founder and CEO of Supply Chain Insights, leads the discussion as Robert shares his insights on the evolution of forecasting and results from their latest benchmarking study.

Robert Byrne CEO of Terra Technology is our guest on this episode of Straight Talk With Supply Chain Insights. Robert shares his insights on forecasting and demand planning based on their latest forecasting benchmark study.  Eleven consumer product companies participate as customer raw data is used and provides an accurate look rather than self-reported biased data. Good news is that those companies that show only 2% bias in their forecasts are best performers. Unfortunately, the average is much higher than that. Hear Robert’s overall thoughts on the outcome of the survey along with a look forward of demand sensing and leveraging downstream data.

Straight Talk With Supply Chain Insights – Podcast #60