2015 New Year’s Resolutions with Rick Davis of Kellogg

By devsupplyinsights | January 19th, 2015

Lora Cecere, CEO & Founder of Supply Chain Insight,s interviews Rick Davis, VP Business Planning of Kellogg Company, as they look at 2015.  Rick looks at 2014 as a year of learning on insights and analytics.  “Going forward we want to better understand trade effectiveness and analytics to get better.  Analytics is about seeing the future or what is happening right now and that is the commercial value we want to invest in.”  He encourages leaders learn to listen and let the experts be experts.

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