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- Details: The research for this report is based on one-on-one experiences in working with over 80 companies in the past three years. It is augmented by insights from three Supply Chain Insights quantitative research studies.
- Objective: To create a Guidebook on how to build a Market-Driven S&OP process.
- Hypothesis: A well-built Market-Driven S&OP process is an integral part of the quest for Supply Chain Excellence.