Integrated Demand Management: When Will We Start Using Downstream Data?

  • Full Report (PDF) – click here
  • Downstream Data Study: Summary Charts (Aug-Oct 2012) – click here
  • Survey Details: The research for this report was conducted from August through October 2012. It is based on an online survey among 29 manufacturers from over 20 companies in core industries (Basic Apparel & Footwear, Consumer Packaged Goods, Food & Beverage, & Over-the-Counter Pharmaceuticals.)  They are all currently using or trying to use downstream data.
  • Objective: To understand the current state of downstream data, what types are being used and how the use of downstream data is changing supply chain processes.
  • Hypothesis: We are making slow progress though it has sped up in the last year.

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