Bricks Matter (published in December, 2012)

By Lora M. Cecere and Charles W. Chase ISBN: 978-1-1182-1831-0

Order Lora Cecere’s book Bricks Matter.

Get proven guidance to build a market-driven supply chain management system.

Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches. The no-nonsense data in Bricks Matter…

  • Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks
  • Includes business cases illustrating the market-driven approach
  • Reveals how businesses can identify market risks and translate these into supply-side tactics

As companies transition from a demand-driven to a market-driven approach, the focus in organizational shift needs to happen. It is a move from vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter.

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