- Objective: To understand how supply chain leaders are building capabilities to harness big data.
- Highlight: Big data is more of an opportunity than a problem: 76% consider it an opportunity, 28% already have a big data initiative in place and another 37% plan to. The possibilities of big data are endless. It starts with thinking about how to use different data in a differentiated way.
- Survey Details: The research for this report was conducted from May – June, 2013. It is based on an online survey among 123 manufacturers, retailers, wholesalers/distributors/co-operatives and 3PL (third-party logistics) providers who are at least a little familiar with big data.
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