The Role of the Store

RESEARCH OVERVIEW:

Objective: To understand how retailers are redefining the role of the store in a world of increasing channel convergence.
Highlight: Survey respondents report an increase in channel proliferation, but the majority of sales are still happening in bricks and mortar store formats. There is a need to master channel convergence and use the stores to drive differentiated shopping experiences.
Survey Details: The research for this report was conducted from August 2012 – May 2013. It is based on an online survey among 143 retailers across three industries: grocery, mass merchant and specialty.

RESEARCH RESULTS:

Full Report

The Role of the Store – 8 July 2013 from Lora Cecere

Summary Charts

Role of the Store – Summary Charts – May 2013

from Lora Cecere Supply Chain Insights

Full Report (PDF download) – click here

View more documents from Lora Cecere, Abby Mayer and Supply Chain Insights

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