Straight Talk. Lots of It.

By November 12, 2013Uncategorized

February marks two years. Supply Chain Insights, as a company, is maturing.  In 2013 we have almost doubled revenue and tripled reach. Today we will publish our 17th newsletter to over 7000 supply chain professionals. We love content. This year we have published 25 reports, completed more than 55 podcasts, archived more than 20 webcasts, conducted our fifth public training session and hosted our first, and what will become, our annual event.

Leading a bootstrap startup effort is not easy. Blazing a new trail with a new business model is tough. My family thinks that I am crazy; but, the new model is working.

Yesterday, two strangers walked up and introduced themselves to me. I was tired. It was one of those days where I just wanted to crawl under a rock and rest. It is my fourth week of tough travel, and I am busy on my second manuscript. However, they were fans of the Supply Chain Shaman blog. They wanted to meet Lora Cecere. I smiled. We sat and talked. A new handshake with an appreciative reader makes it all worthwhile.

Each applauded me for straight talk in a market that is exploding with confusing geek speak. I don’t take accolades well. My goal is to simply make  the supply chain leader’s life easier, and to help companies be more productive. This is our mission at Supply Chain Insights. It takes a team. I am proud of the work that we are doing. I give thanks for client support. Thanks for helping me to live my dream.

Author Lora cecere

Lora Cecere is the Founder of Supply Chain Insights. The research firm Supply Chain Insights is paving new directions in building thought-leading supply chain research. She is also the author of enterprise software blog “Supply Chain Shaman. The blog focuses on the use of enterprise applications to drive supply chain excellence. Her book, Bricks Matter, will be published in August 2012. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage. Current research topics include the digital consumer, supply chain sensing, demand shaping and revenue management, market-driven value networks, accelerating innovation through open design networks, the evolution of predictive analytics, emerging business intelligence solutions, and technologies to improve safe and secure product delivery. She comes to the stage with over forty years of diverse supply chain experience. She has spent nine years as an industry analyst with Gartner Group, AMR Research, Altimeter Group and is now the founder of her own firm Supply Chain Insights. Prior to becoming a supply chain analyst she spent fifteen years as a leader in the building of supply chain software at Manugistics and Descartes Systems Group, and twenty years as a supply chain practitioner at Procter & Gamble, Kraft/General Foods, Clorox, and Dreyers Grand Ice Cream (now a division of Nestle).

More posts by Lora cecere

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