It Was Gnarly Dude

By August 5, 2013

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Constance Korol and Lora Cecere of Supply Chain Insights discuss Lora’s latest blog post “It’s Just Me and You Dude, The Secret is Safe. Promise”. Lora addresses a good question from the audience at one of her client meetings. This gnarly dude wanted to know what she meant by being more market driven and the difference between that and being demand driven. Secret is safe.. on Straight Talk with Supply Chain Insights.

On this episode of Straight Talk with Supply Chain Insights, Lora Cecere discusses her latest blog post “It’s Just Me and You Dude, The Secret is Safe. Promise.” She answers the question of what it means to be more market driven and the difference between that and being demand driven. She also addresses why it may be so difficult to comprehend and what companies need to do to shift their thinking.

Read The Secret is Safe on Supply Chain Shaman Blog:


Straight Talk With Supply Chain Insights – Podcast #42

Author Lora cecere

Lora Cecere is the Founder of Supply Chain Insights. The research firm Supply Chain Insights is paving new directions in building thought-leading supply chain research. She is also the author of enterprise software blog “Supply Chain Shaman. The blog focuses on the use of enterprise applications to drive supply chain excellence. Her book, Bricks Matter, will be published in August 2012. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage. Current research topics include the digital consumer, supply chain sensing, demand shaping and revenue management, market-driven value networks, accelerating innovation through open design networks, the evolution of predictive analytics, emerging business intelligence solutions, and technologies to improve safe and secure product delivery. She comes to the stage with over forty years of diverse supply chain experience. She has spent nine years as an industry analyst with Gartner Group, AMR Research, Altimeter Group and is now the founder of her own firm Supply Chain Insights. Prior to becoming a supply chain analyst she spent fifteen years as a leader in the building of supply chain software at Manugistics and Descartes Systems Group, and twenty years as a supply chain practitioner at Procter & Gamble, Kraft/General Foods, Clorox, and Dreyers Grand Ice Cream (now a division of Nestle).

More posts by Lora cecere

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