Building Market-driven Value Networks graphic

RESEARCH OVERVIEW:

  • Survey Details: Based on seven years of research, work with over 300 companies, and four research studies conducted from February through July 2012.
  • Objective: To understand building a Market-Driven Value Network.
  • Hypothesis: Being demand driven is not sufficient. Instead, companies need to connect market to market.

RESEARCH RESULTS:

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Building Market-driven Value Networks -11 JULY 2012 from Lora Cecere

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