All Posts By

Rob Hand

TPx: So Where ARE We Anyway?

By | Supply chain excellence | No Comments

LoL.   I have to laugh. Not to wax nostalgic here; but it has not been all that long ago that “trade promotion,” as a business process was looked upon as more of a necessary inconvenient evil rather than the mission critical sales and marketing asset it is today (and, frankly, ALWAYS has been!).   What’s so funny?   Well, for me personally, it is a validation of a life’s work.   Those of you who know me a long time know full well what I have been saying to executives, analysts, vendors, integration partners, trade organizations and the media since…

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Coming of Age: The Digital Consumer Chain

By | Supply chain excellence | No Comments

One of my tenants for good parenting is to understand that your child is likely moving at a much faster pace of emotion and intelligence than you did; and the continual challenge is to be out front of the issues and trends at least enough to be prepared to guide, counsel and nurture them as they move through each stage of life.   We played with cap guns and toy soldiers – kids now play with HALO and wield Link’s sword in an all-to-realistic fantasy world of “Legend of Zelda.”   Nothing is left to the imagination; and digital animation has created an entire…

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